Friday, June 26, 2009

A Solution Looking for a Problem, part 6


Eventually we were provided with a team of ad designers who tried to be a little creative. After showing us several ad concepts which were marginally better than previous efforts, they pulled out one last mock-up. It was an image of a 1394 cable lassoing the world. The headline was “Be the Cowboy, Not the Cow”.

I liked it. I did not love it, but I at least felt like we were doing something different. Something that would stand out. Something that would get attention. Something with some punch. Be the leader not the lead. Be the one making things happen, not the one to whom things are happening. You have a choice, you can lead and be at the top of the food chain or you can be passive, not make a decisive step to add 1394, become part of the herd and eventually get eaten. The idea was growing on me. It was quirky and a little risky (the message was a little convoluted) but it was a far cry from “the same ol’ same ol’.”

My boss and I said almost in unison, “I like that one.”

The ad agency responded, “We were not serious. You wanted something ‘out there’ so we brought this as a joke.”

But we wanted and we got it.


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